Everything you need to cover the East Coast's first large-scale zero-proof music festival — facts, angles, assets, and access.
Tens of millions of Americans are choosing sober and sober-curious lives, yet nearly every major festival runs on an alcohol economy. AXIOM is the first of its kind on the East Coast: a 25,000+ person, fully alcohol- and drug-free festival of music and fine arts, built by the recovery community, in Freehold, New Jersey. It's founded by Boom Mike — a recording artist and 20-year construction project manager whose recovery concept album, Withdrawal Drift, became the blueprint for the festival itself.
The cultural shift away from alcohol — especially among Gen Z — finally gets a festival built for it.
A 20-year construction PM and recording artist turns his own recovery into a 25,000-person event.
How the concept album Withdrawal Drift became a festival the whole crowd lives in real time.
A Freehold-rooted festival channeling proceeds into local recovery housing through a NJ nonprofit.
AXIOM is built in memory of John Eric Schallus and in honor of the uncles who raised the founder.
Founder Michael "Boom Mike" Einwechter is available for interviews, quotes, and on-site access.
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